Surface is a two-dimensional plane. But this is exactly the base to add the parameter of depth to build dimensional space, three-dimensionality, known today as 3D. Our experts talk about their attitude to the two-dimensional space, its multiplicity and possibilities.

Vadim Kibardin,
designer

Vadim Kibardin was born in 1974 in Omsk, graduated from Ural State Academy of Architecture and Arts, industrial design department, in Yekaterinburg. He resides in Prague since 2005, where 'Kibardindesign' Studio (www.kibardindesign.com) began manufacturing production under own trademark. Kibardin has taken more than ten prizes including iF Award and Reddot Award in Germany, Promosedia International Design Competition in Italy, Charman design competition in Japan and Design Innovations Award in Russia.

The fifth sense

Everyone intuitively values an object not only from the point of view of ergonomics, practical properties or reliability, but also regarding the quality of its surface decoration. From the very birth we store to our database of danger or comfort the information about both positive and negative experience of contact with the surface. That is the ground of survival and self-preservation of biological organism. An adult will never sit on a rough, scratchy wood board. I don't either think that there will be volunteers to sit on a rusty metal surface. On the other hand, everyone will dive with great pleasure his or her feet into the deep soft nap of wool carpet, or hands into the leather glove with high quality fixing on the inside of it. This is one the ways how our fifth sense is displayed, with the help of which people find their way in the space – it is called the sense of touch. During all its life, human brain gathers tactile information and connects it to the external appearance of the surface. In mature age there is already no need to experiment, it's enough to take a look at the surface and understand what it's like by touch.
Here lies the secret of one of the trends in research of materials to create new experience. Consumer instinctively divides surfaces into dangerous, safe and nice ones. But if a new object has the characteristics that human's brain can't identify, then such an object attracts interest of the viewer. The direct contact follows, and if the touch brings «new» pleasure, chances are that this person will become a buyer.