Discovery Phase

The goal of the discovery phase is to find new product opportunities and understand their technological features. Experience, brand and product come together to create goods that sell and enhance your brand message. We work closely and collaboratively with you to understand your brand, business and project goals, helping you to design and bring to market experiences that go beyond consumer needs. The interaction is designed to be compelling on a physical and emotional level, and upholds your company’s brand promise. By understanding the human, brand and business elements at this stage, we are able to move forward with accuracy and speed.

Discovery phase points: creating a project space, observation, user diaries, being your users, brainstorming, fast visualization, choosing a sample, quantitative surveys, secondary research, hopes and fears, emerging technology investigation, workflow analysis, human factors (ergonomic assessment), opportunity finding, product positioning/market analysis, materials and processes and trend analysis, customer definition, and unmet needs identification.