Concept Design Phase

Concept is the initial phase of design, and the most important in ensuring optimal product development. Working closely with you, we discuss your product needs and conduct the necessary research to build the framework for your design. We start broadly, exploring copious ideas by generating various hand drawn concepts that promote your company vision and brand integrity. These conceptual drawings ultimately become the roadmap for the rest of the development process. Once we have identified the opportunities, we develop the concepts to meet your user, product, and business goals. As new information is incorporated, we refine concepts further, and the elements of the experience of the physical object start to come together. Our process is iterative and inclusive, often involving many prototypes.

Concept phase possible points: concept generation, sketching and visualization, assessment criteria, focus groups, customer journey mapping, character profiles, scenarios, role-playing, design language development, brand and product integration, color/ finish/ material selection, packaging design, product graphics.